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Senior Product Marketing Specialist

PashaPay •

Работа в офисе • Опубликовано: 23 Oct 2025

Develop effective marketing strategies and implement go-to-market plans to achieve the company’s key OKRs.
Conduct market and competitive analysis to improve competitiveness and increase PashaPay’s market share.
Collaborate closely with product teams.
Develop and adapt unique value propositions (UVP) for target segments and niches.
Generate and validate marketing hypotheses.
Plan and coordinate product launches and user scenarios together with product designers.
Co-create long-term product development strategies (1–3 years) with product teams.
Analyze marketing performance, forecast results, and measure the efficiency of marketing investments.
Organize and conduct A/B and multivariate tests, as well as cohort analyses.
Collaborate effectively with cross-functional teams (Growth, CVM, Performance, Sales, Product Management). Set and oversee tasks for internal marketing teams in implementing marketing activities.
Develop ROI reports on marketing activities for management.
Maintain the task tracker (Jira) systematically.

Work in one of the best business centers in Baku (by the way, there are 275 sunny days a year!).
Competitive salary “at market level.”
Full relocation package to Baku + assistance with documentation.
Health insurance, paid vacation, sick leave, corporate events and bonuses, fitness discounts.
Work equipment provided.
Opportunity to influence the product, open-minded leadership, and an ambitious, professional team.

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