Digital Marketing Manager

The role

We need a performance-driven Digital Marketer to take us from “promising hypotheses” to a repeatable acquisition engine - from SEM‑only to a balanced multi‑channel machine.

Responsibilities: what you will drive

• Evolve our acquisition from single‑channel pilots to a diversified mix (Google Ads, Meta, TikTok, Reddit, influencer/affiliate, emerging platforms) until we hit rock‑solid product‑channel fit.
• Manage the marketing automation and e-mail marketing programme and ongoing activity for organic and paid
• Launch, optimise, and scale paid funnels to bring more leads to providers network of ​ —including creative briefs, budget ownership, audience building, and offers and geo‑testing
• Paid social: fuel the growth of ​ media machine across social channels
• Partner with product‑marketing to craft quiz funnels, referral loops, viral triggers, and landing‑page CRO.
• Wire up a single source‑of‑truth dashboard and track CAC, CPC, CPL, ROAS, and LTV by channel in real time.
• Present experiment read‑outs weekly; translate insight into next‑sprint backlog for the product and creative teams.

Goals: 1st month deliverables 

1. Paid‑test suite live on Reddit, Google, Meta, TikTok + one wildcard channel (Snap, /Twitch, Affiliate networks)
2. Analytics stack connected (GA4, Amplitude, Meta Pixel, Zapier) with dashboards available in Looker and Amplitude/ Posthog
3. Lead generation flow built with at least 5 paid funnels, test the CAC for providers category on SOM
4. Build trigger-based e-mail funnels to drive lead generation on SoM
5. Optimise and boost the performance of e-mail newsletters
6. Drive growth of SOM Social Media with paid campaigns to 5k total

Role KPIs 

• Top‑of‑funnel growth: unique visitors, leads, PQLs / MQLs.
• Efficiency: CPC, CPM, CPL, CAC, blended ROAS.
• Experiment velocity: # tests / sprint, win‑rate, time‑to‑insight.
• Payback period ≤ 12 months on new cohorts.

Experience: what you bring

• 5+ years running performance budgets in seed‑to‑Series‑B tech or DTC (you’ve personally moved a startup from SEM‑only to multi‑channel scale).
• Hands‑on mastery of GA4, AdWords, Meta Ads Manager, TikTok Ads, Reddit Ads, and at least one analytics/BI platform.
• Proven record in building and reading full‑funnel dashboards, owning CPC→LTV economics.
• Comfortable (or curious) working in regulated/high‑sensitivity niches—pharma, supplements, fintech, or psychedelics.