Channel Marketing Manager

We are seeking an experienced Channel Marketing Manager to drive and execute marketing strategies that enhance our channel partner ecosystem. The ideal candidate will have a strong background in B2B marketing, along with a deep understanding of partner enablement, demand generation, and Go-to-Market strategies.

Key Responsibilities:

• Develop and execute channel marketing programs that align with our business goals and drive partner engagement.
• Design and implement co-marketing campaigns with channel partners to generate demand and increase brand awareness.
• Collaborate closely with sales, product marketing, and partner teams to create compelling marketing materials, sales tools, and training content.
• Manage and optimize partner marketing budgets, ensuring maximum ROI.
• Develop and track KPIs to measure the success of marketing initiatives and continuously improve performance.
• Stay updated on cybersecurity market trends and competitor activities to refine channel strategies.
• Support the execution of channel events, webinars, and other partner-focused initiatives.
• Leverage digital marketing strategies, including email marketing, social media, and content marketing, to enhance partner engagement.

Qualifications & Requirements:

• 8+ years of experience specializing in channel/B2B marketing, preferably within the IT or cybersecurity industry.
• Proven track record of executing successful channel marketing programs.
• Strong understanding of partner ecosystems and B2B marketing strategies.
• Experience managing marketing budgets and measuring campaign effectiveness.
• Excellent communication and presentation skills in English.
• Ability to work collaboratively with cross-functional teams.
• Hands-on experience with marketing automation tools, CRM platforms, and analytics tools.
• Experience working with international companies.
• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).

Recruitment Process (~4 weeks total). We value transparency and efficiency, here’s what to expect:

• Resume Review.
• Introductory Video Call (30 min | Recruiter).
• Hiring Team Interview (60 min | Technical/Cultural Fit).
• Final Interview (60 min).
• Offer & Reference Check.