Product Manager - Vision Guide

As (Senior) Product Manager for Vision Guide, you own one of Fielmann’s most critical in-store digital products. 
Vision Guide supports opticians during the eyewear consultation and is a key enabler of a seamless omnichannel customer journey. 

You are responsible for shaping the product vision, driving continuous product improvements, and ensuring that Vision Guide delivers real value in daily store operations. 
You work closely with engineering, design, retail, optometry, business and rollout teams to evolve the product in a scalable and sustainable way across markets. 

This role is ideal for a strong, business-oriented Product Manager with experience in retail, in-store or omnichannel products who enjoys working close to real users and complex operational environments. 

Core Product Management responsibilities:

• Own the product vision, strategy and roadmap for Vision Guide, aligned with domain and company objectives. 

• Develop a deep understanding of users and customers (opticians, store staff, customers) through qualitative and quantitative research and continuous feedback. 

• Prioritize features and initiatives based on customer value, business impact and feasibility. 

• Work closely with engineering, design, analytics and business stakeholders to deliver outcomes end-to-end. 

• Define success metrics, track product performance and continuously improve the product using data and OKRs. 

• Communicate product vision, priorities and decisions clearly to a wide range of stakeholders. 

Vision Guide–specific responsibilities:

• Own Vision Guide as an in-store consultation tool, used daily by opticians across markets. 

• Translate retail and optician needs into clear, prioritized product requirements and enhancements within Vision Guide, balancing usability, speed and reliability in a real-world store environment. 

• Ensure Vision Guide fits seamlessly into the end-to-end omnichannel customer journey, integrating with upstream and downstream systems (e.g. booking, ordering, aftercare). 

• Support large-scale rollouts across stores and countries by ensuring product readiness, clear rollout requirements and structured feedback loops, in close collaboration with dedicated project and rollout teams. 

• Collaborate closely with Optometry, Sales, Retail Operations, Training and Business Development to ensure adoption and measurable impact in stores. 

📍 What You Get

• 📍 Based in Málaga (Hybrid - 40% on site) in a modern, high-quality workspace
• 🕐 Permanent contract with flexible working hours (core time 10-16)
• 💬 English-speaking team, flat structure, minimal meetings
• 👓 Attractive employee benefits (e.g. free glasses or sunglasses)
• 👨‍🏫 Mentorship & career growth