Product Lead

Marketing Automation Cloud / CDP | Top-Tier B2B SaaS | Remote-First

At Hire5, we partner with ambitious tech companies building category-defining products.

We’re hiring a Product Lead (Analytics) for a leading Marketing Automation Cloud and Customer Data Platform (CDP) serving major brands across the CIS region. The platform helps large and mid-sized companies unify and activate customer data to drive revenue through personalized, data-driven marketing.

This is not another dashboard tool. It’s an expert system designed to move CMOs from business goals → insights → actions → measurable growth.

About the Product

The Analytics team is building a product where a CMO logs in and immediately sees:

What’s happening with revenue

How marketing impacts it

Which levers to pull to drive growth

Core areas:

Business metric decomposition

OKR-style goal tracking

Revenue attribution

AI-powered assistant with automated analysis & recommendations

Funnels

Loyalty analytics

Comparable market references include:

Triple Whale

Klaviyo (Analytics)

Rebuy

LoyaltyLion

Amplitude

Role & Team

The Product Lead (Analytics):

Owns all products within the Analytics team (not a single feature).

Leads a team of ~8–10 people (engineering + design).

Has 2 direct reports (one analytics-focused, one product).

This role sits at the intersection of analytics consulting, product strategy, and execution.

Responsibilities

1. Customer outcomes = product success

Build measurable success stories: “saw → acted → got results.”

Drive product adoption and improve key metrics.

Build backlog based on customer + CSM feedback, not assumptions.

2. Quality gate for analytics (non-negotiable)

Acts as the quality gate before release.

Validates data correctness, methodology, and UX.

Stops releases when numbers aren’t trustworthy, methodology is weak, or UX is poor.

3. Analytics consulting → productization loop

Runs customer deep-dives (discovery / JTBD).

Personally explores customer data to diagnose problems and recommend actions.

Transforms one-off consulting insights into scalable product capabilities:
repeatable workflows, templates, automated recommendations, and UI patterns.

4. Vision → execution

Adopts the existing product vision and makes it their own.

Breaks strategy into actionable increments.

Communicates priorities clearly and aligns them with company-level goals.

5. Team leadership

Provides clear product direction to engineering and design.

Mentors product talent.

Contributes to hiring and performance management.

What We Expect From You

Proven experience launching a successful B2B analytics product with paying customers.

Strong hands-on data skills:

Comfortable working directly in SQL

Confident in Excel / Google Sheets

Deep understanding of attribution, experimentation, and validation

Able to personally dig into data to validate hypotheses and identify issues.

Uses GPT / AI assistants to accelerate analysis — not as a substitute for understanding.

Consulting mindset: able to sit with a client, break down metrics, identify root causes, and propose an action plan.

Comfortable making product decisions under uncertainty via prototyping and rapid feedback.

Strong argumentation skills — able to overcome resistance across people and processes.

High standards for analytics UX an