B2C Product Marketing Manager

Hi! We're Mercuryo, and we’re on a mission to redefine finance by blending the best of traditional banking with the power of decentralized finance (DeFi). We believe everyone deserves seamless access to Web3 and traditional financial services, so we're building the platform that makes it real: one that simplifies crypto and integrates it into the broader financial ecosystem.

Since launching in 2018, we've grown into a recognized force in the industry, named one of Europe's Fastest-Growing Startups 2025 by Sifted and awarded Best Crypto On-Ramp & Payments Solution 2025 by Cryptonomist. We've partnered with leading brands including Visa, Mastercard, MetaMask, Trust Wallet, Ledger, and Jupiter, powering over 200 products and collaborating directly with major ecosystems like Solana, Consensys, and BNB Chain.

Why Mercuryo?
Industry Impact

Join us in helping world-class Web3 projects onboard millions of new users into the next generation of finance.

Innovative Environment

Collaborate with more than 300 talented professionals from diverse backgrounds — including banking, SaaS, and Web3 - all united in delivering outstanding user experiences.

Growth and Learning

Our expanding network of 200+ B2B partnerships and a user base of over 7 million means there’s always room to grow your skills, tackle new challenges, and push boundaries.

Flexible Culture

We’re remote-first, celebrating diversity across 30 countries. At Mercuryo, you’ll be empowered to take ownership of your work, spark creativity, and shape how we move forward together.
About the Role:
We’re looking for our next B2C Marketing Manager to work on everything from growth experiments to lifecycle journeys, as every project you’ll lead will directly influence our revenue and product adoption.

Your Role:

• Own SEO/GEO as an acquisition and demand channel, working on content strategy, topic prioritization, search intent, and optimization across product, blog, and our overall site.
• Design and execute the marketing strategy for our B2C segment, aligned with business objectives and product roadmaps.
• Build user segments based on data insights and create tactics for acquisition, activation, retention, and reactivation for them.
• Develop and maintain a marketing calendar that covers launches, seasonal moments, and always-on lifecycle flows.
• Lead email marketing from execution and automation setup to creative, deliverability, and continuous iteration.
• Collaborate with stakeholders to shape campaigns that meet funding requirements and maximise impact.
• Analyse performance across channels, present findings, and recommend next steps based on data.
• Track our competitors positioning and market trends to refine our products messaging and identify new opportunities.
• Execute on new feature releases with GTM plans that drive adoption and engagement.

What We’re Looking For:

• 5+ years in B2C marketing within crypto or fintech industry in the US Market.
• Previous experience owning SEO/GEO initiatives: content strategy, keyword and intent research, on-page optimization, and performance tracking.
• Proven experience leading SEO/GEO agencies and translating technical insights into marketing and product decisions.
• GTM experience expanding consumer products into new regions or languages.
• Demonstrated success building and scaling lifecycle programs, especially email and in-product messaging.
• Proven experience running GTM strategies and coordinating across different stakeholders.
• Strong analytical skills and comfort working with product and data teams to uncover insights.
• Excellent copywriting and storytelling across email, social, and in-app surfaces.
• Proficiency with CRM and automation platforms.
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