Senior Brand Manager

We are looking for an experienced Senior Brand Manager to lead brand strategy and manage a portfolio of premium dermatology products.

Responsibilities:

• Design brand strategy in alignment with all stakeholders, with a focus on dermatology products.

• Drive growth of key products based on market, consumer, and medical insights.

• Implement new product launches (from volume and GM calculation to shelf activation).

• Collect and analyze consumer, patient, and market insights, including competitor strategies.

• Adapt communication materials (imagery, digital, point of sale) to the dermatology segment and local markets.

• Lead brand projects in collaboration with other departments (medical, sales, logistics, education, etc.) and partner agencies to support broader business strategy.

• Make recommendations on category development based on consumer, market, competitor, and medical expertise (launch analysis, strategic memos, etc.).

• Manage and adjust marketing budgets based on performance and business needs.

• Recommend media strategies, implement media and promotional plans, and ensure execution of trade marketing activities.

• Lead and mentor a brand team, providing guidance, development, and performance management.

Requirements:

• Higher Education (Bachelor’s degree or above).

• Proven experience in marketing, preferably in an international FMCG or dermatology/healthcare company.

• Previous experience managing a team.

• Excellent communication, presentation, and leadership skills.

• Strong interest in dermatology and healthcare products.

• Upper-Intermediate English level or above.