Trade Activation and New Channels Manager

CitiFuel is a company that provides a full range of services in the trucking industry, including fuel cards and truck repair services.
The company has offices in Uzbekistan, the United States, and Canada, supporting trucking businesses across international markets.

What you will do:

• Generate incremental net sales by owning the full lifecycle of trade activation programs — from design and launch to revenue results

• Launch and validate new sales channels by delivering measurable net sales contribution within clearly defined pilot timelines

• Shut down underperforming activations and channels by enforcing strict ROI and payback thresholds within 30–60 days

• Translate trade and channel mechanics into clear, executable actions for sales teams that increase lead volume or conversion

• Allocate activation budgets and resources toward the highest-yield channels, based on cost per sale and payback speed

• Hold channel and activation specialists accountable for revenue impact, tracking results at channel and cohort level

• Continuously test, iterate, and scale winning channels while decisively closing anything that stalls, plateaus, or fails to scale

  What we expect:

• Experience in Trade Marketing, Sales Activation, Channel Management, Growth, or Revenue Operations

• Strong understanding of how sales channels and activations convert into real revenue

• Ability to work with metrics such as net sales, ROI, cost per sale, payback period, and conversion rates

• Data-driven mindset with a bias toward action and fast decision-making

• Ownership mentality — ability to launch, measure, scale, or shut down initiatives without micromanagement

  Who this role is for:

• Professionals who believe that every activation must pay back

• Those who are comfortable killing ideas that don’t work

• People who prefer measurable revenue over vanity metrics

  What we offer:

• A role with direct responsibility for revenue growth

• Real authority over trade activations and sales channel experiments

• Exposure to the US market and international sales operations

• Competitive compensation (discussed individually)

• A performance-driven team culture focused on results, not activity