Маркетолог (частная школа)/Marketer (private school)

Purpose of the role

Ensure a steady flow of high-quality applications and increased conversion to enrollment through systematic marketing and close collaboration with the sales and academic departments.

Responsibilities

• Development and implementation of a school marketing strategy
• Funnel formation and control: lead → registration → testing → enrollment
• Analysis of the effectiveness of acquisition channels (digital, offline, recommendations)
• Collaboration with the sales department:
  • conversion analysis
  • identifying bottlenecks
  • improving scripts and contact points
• Contractor management (targeting, SMM, design, video)
• Monitoring and development of social networks and content
• Organization and promotion of events (Open Day, testing, etc.)
• Working with the school's positioning and USP
• Market and competitor analysis
• KPI reporting (leads, cost per lead, conversion)

Area of ​​responsibility (often overlooked, but key)

• Responsibility for the quantity and quality of leads
• Responsibility for the cost of attraction
• Responsibility for conversion to payment (in connection with sales)
• Responsibility for class occupancy
• Responsibility for a unified image of the school in communications
• Responsibility for the result, not just the process (not “managing Instagram,” but submitting applications)

Requirements

• Higher education in marketing/management
  (preferably: KBTU, Nazarbayev University, KIMEP, SDU, Narxoz, MAB, foreign universities)
• 10 years of experience as a marketer
• Experience with sales funnels
• Ability to analyze data and make decisions based on numbers
• Understanding of digital tools (targeting, analytics, CRM)
• Experience working with contractors and teams
• Strong systems thinking
• Focus on results, not process

It will be a big plus

• Experience in education
• Experience in the premium or mid+ segment
• Brand building experience
• Copywriting and product packaging skills

Conditions

• Opportunity to influence the school's strategy and development
• Work in a strong team and a rapidly growing project
• Performance-based bonuses (discussed separately)