E-activation manager

An international company is looking for an eActivation Manager to drive online sales growth and strengthen brand presence across eCommerce channels.The role focuses on building best-in-class product pages, executing eCommerce activations, and enhancing online consumer engagement.

Key responsibilities

Online Retail

• Develop and optimize product pages, landing pages, and brand zones
• Improve UX in line with dermocosmetic category specifics
• Monitor content quality (titles, visuals, descriptions, SEO relevance)

eCommerce Activation

• Plan and manage activation calendar (promos, launches, key periods)
• Select and execute effective tools across eRetailers
• Coordinate with Sales (pricing, promos) and Marketing (traffic driving)

Online Consumer Care

• Drive ratings & reviews performance
• Launch special projects with key online partners
• Manage unauthorized sellers control processes

KPIs

• Share of products with enhanced content
• ROI / ROAS of activations
• eCommerce sales growth and contribution

Requirements

• Strong understanding of online shopper journey and marketplaces
• Experience in eCommerce / digital / beauty
• Knowledge of UX/UI and content optimization (SEO)
• Analytical mindset and project management skills
• Ability to work cross-functionally