Marketing Manager

Temporary position for 1 year.
Responsibilities:

Campaigns:

• Manage and oversee the launch of all product and brand campaigns in META
• Create and keep up to date a campaign launch calendar that includes details of each campaign launched, including assets used, channels and budget
• Build a specific plan per launch
• Liaise directly with all related departments, including product marketing, sales etc, on each launch during the planning phase and throughout the year
• Lead campaign briefing with internal and external parties to ensure timely launch of campaigns
• Manage localisation of all asset required for META
• Mange all budget allocated to campaigns
• Stay up to date on offerings from external agencies and be main point of contact
• Track and report on each campaign
• Own Databases that are relevant for META, including account mapping where required and finding data from trial initiatives

Digital Events:

Webinar:

• Create a calendar for the year of sales webinars to generate leads and awareness
• Set up all technical requirements for each webinar
• Manage all polls, speakers and assets relating to each webinar
• Capture leads and ensure they are distributed accordingly in CRM
• Manage global webinars to ensure relevant topics are promoted in META

Digital Lead Management:

• Ensure all marketing ‘touches’ are recorded across all activity in CRM and reflected in the marketing dashboard
• Capture and upload all lead activity for marketing (invites, registrations, attendees, meetings etc) to Marketo
• Ensure correct sync between all tools in order to have the dashboard as up to date as possible
• Ensure leads are assigned to the correct person and actioned within the defined timeline of the lead management process
• Ensure the correct attribution to marketing activity by following opportunities and ensuring that they are linked to marketing events.

META Success Stories and Win announcements:

• Gather all win announcements per quarter from local marketing managers.
• Ensure content is presented in the template and all data is captured
• Be the lead contact with HQ team (Global Ent) to ensure presence of META deals in global announcements
• Oversee case study publication for those approved by customers

Profile & Requirements:

• Minimum 5 years of experience in marketing, preferably with digital and campaign launch experience
• Proven experience in creating and optimising digital campaigns
• Proven track record in using CRM systems and tools
• Strong project management and organization skills
• Detail orientated
• Strong operational aptitude – demonstrate the ability to set up or streamline processes, aligning with the organization and business goals
• Excellent communication/written and presentation skills
• Proficient in MS Excel and Marketing Analytics
• CRM and finance tools knowledge preferred
• Bachelor's Degree in Marketing/Business Degree required, MBA or advanced degree preferred
• Able to plan strategically and willing to be hands-on at the execution level
• Positive attitude, strong work ethic, collaborative, responsive, team player
• Strong ability to work cross-functionally and cross-regionally ability in a fast paced, high-energy environment
• Proven experience in managing multiple stakeholders across different teams and markets, in multi-faceted campaigns and events. Able to multi-task with several projects simultaneously.