Head of Aviation Marketing

Founded in 1935, Almaty International Airport is the largest air gateway in Kazakhstan and, since 2020, has been part of TAV Airports, a member of the Groupe ADP – the world’s leading airport management platform operating in 29 countries.

Our mission – connecting CIS countries to the world through a seamless, world-class travel experience.

Our vision – by 2030, to become Asia’s most desired gateway with the largest number of destinations in Central Asia, delivering innovative travel and cargo experience, and driving sustainable growth for local communities.

Our values – Safety & Responsibility, Customer & People Centricity, Innovation & Agility, Collaboration & Transparency, Excellence & Passion.

We are committed to operational excellence, customer satisfaction, and continuous innovation, while upholding the highest standards of safety, sustainability, and service quality.

Strategic Marketing Planning and Execution

• Develop and execute a comprehensive marketing strategy to promote the airport’s services, enhance brand recognition, and attract both local and international airline partnerships.
• Lead campaigns that elevate customer experience, drive passenger engagement, and highlight the airport as a preferred hub in the region.

Revenue and Sales Management

• Set annual revenue targets and sales strategies to increase the airport’s non-aeronautical revenue streams, including retail, food & beverage, advertising, and parking services.
• Implement and monitor sales initiatives for various business lines, including corporate partnerships, airline collaborations, and customer loyalty programs.

Market Research and Analysis

• Conduct market analysis and competitor benchmarking to stay ahead of trends, identify growth opportunities, and optimize pricing and service offerings based on passenger demand.
• Use data-driven insights to shape marketing and sales initiatives, ensuring alignment with the airport’s overall commercial objectives.

Airline Partnership Development

• Build and maintain strong relationships with airlines, providing tailored incentives and marketing support to increase route development, flight frequencies, and new destination launches.
• Lead negotiations with airline stakeholders to enhance offerings, ensuring the airport remains a competitive choice for carriers.

Brand Management and Communications

• Oversee brand positioning, ensuring consistent messaging across all channels and enhancing brand image in line with passenger expectations.
• Manage digital, social media, and traditional marketing channels to improve visibility, reach, and passenger engagement.

Customer Experience Enhancement

• Design and implement programs aimed at improving passenger satisfaction, including loyalty programs, premium services, and amenities.
• Collaborate with internal teams to enhance touchpoints throughout the passenger journey, from check-in to departure, ensuring a seamless experience.

Cross-functional Collaboration

• Work closely with operations, finance, and customer service departments to ensure integrated marketing and sales efforts and alignment on revenue goals.
• Partner with the innovation and IT teams to incorporate digital solutions that enhance the passenger experience, including mobile apps, kiosks, and loyalty programs.

Budget and Financial Management

• Oversee the budget for the marketing and sales department, optimizing expenditures to maximize return on investment and achieving revenue targets.
• Track and analyze financial performance metrics, adjusting strategies to achieve or exceed budget goals.

Team Leadership and Development

• Lead, mentor, and develop a high-performing marketing and sales team, fostering a culture of innovation, accountability, and excellence.
• Set team KPIs, conduct performance reviews, and provide growth opportunities for team members.

Reporting and Stakeholder Communication

• Regularly report on marketing and sales performance metrics, revenue growth, and strategic initiatives to senior leadership and key stakeholders.
• Provide strategic insights and recommendations to support decision-making at the executive level.

Qualifications

• Bachelor’s degree in Marketing, Business, Aviation Management, or a related field
• 7+ years of experience in marketing, sales, or business development, with a minimum of 2 years in a head role within the aviation or airport industry.
• Proven track record of driving revenue growth and achieving sales targets in a commercial aviation setting.
• Excellent written and verbal communication skills
• Strong negotiation skills, customer-focused attitude, and ability to manage complex client relationships.
• Strong understanding of airport operations, airline partnerships, and passenger experience enhancement strategies.
• Background in aviation is required

What do we propose to you

• Employment in accordance with the Labor Code of the Republic of Kazakhstan
• Office location - Almaty International Airport
• Work schedule 5 days per week, working hours from 8.00 to 17.00 (lunch break from 12.00 to 13.00)
• Free lunches
• Hybrid work after probation period (working from home up till 5 days per month upon Line Manager's approval)
• Annual paid leave of 24 calendar days (+1 day for birthday after 1 year employment)
• Annual bonuses on performance results
• Medical Insurance after Probation period
• Shuttle bus (13 routes)
• Trainings, e-Learning Academy, and other online/offline platforms
  
  Join our team today and become a vital part of our global airport family, comprising dedicated professionals who work together to ensure a future of seamless travel experiences