Marketing Specialist

Our Promise to You:

• Work Your Way: embrace a flexible schedule starting from 7AM up to 7PM
• Level Up Anytime: get unlimited access to premium online training platforms
• Stay Healthy, Stay Happy: full medical insurance coverage
• Annyenghaseyo to New Skills: dive into Korean language classes
• Move, Stretch, Thrive: from fitness reimbursements to weekly yoga sessions
• Fuel Up on Us: enjoy daily lunch allowance and discount programs from partners

Key Responsibilities:

• Development and execution of marketing communication campaigns for assigned categories (GTM)
• Creative materials / key visuals development coordination incl. video creatives / AI creatives
• Budgeting of marcom expenses for assigned projects (incl. budgets approval & maintenance in corporate systems - ERP/ SAP); documents flow control for assigned projects and contractors. + Consolidation and maintenance of dept. marketing budget files (input from all related teams, processing, reporting).
• Media planning process control (agency briefing, review, control & optimization)
• Campaigns efficiency evaluation / results analysis & reporting
• Ideation, preparation and execution of special marketing projects (cross-media, BTL etc.)
• Marketing analytics (consumer, competitive situation) related to assigned categories
• Communication with HQ and other teams on marketing issues
• Trade Marketing Performance evaluation/ Estimation

Prepare reporting:

• Pre-campaign report
• Post-campaign report
• Monthly digital reports & analytics (performance summary, insights, recommendations)​​​​​​​

Analytics & optimization:

• Budget control & investment analytics
• A/B testing for creatives or strong analytics
• Sales segmentation analysis
• Awareness & performance tracking
• Create and manage Content Plan for ATL/BTL activities
• Campaign content calendar
• Coordination of materials, formats, and deadlines
• Work with designer to develop high-quality content
• All ideas and reports in PowerPoint & Excel (and other tools if needed)

Requirements:

• Strong Project Management skills
• Advanced PowerPoint / presentation skills
• Strong Excel (tracking, reporting, workload simplification)
• Deadline control and urgent task prioritization
• Strong communication & teamwork skills
• Understanding of digital marketing (Awareness + Performance)
• Understanding of attribution models and ability to analyze post-click data and sales performance across digital channels

​​​​​​​Nice to Have:

• Hands-on experience with Meta, Google, TikTok, Yandex
• Experience with affiliate / partnerships / collabs

• Interest in modern promotion formats (AI tools, automation, new channels)