Head of Product

Toggle is a product company building eSIM and VPN solutions for global connectivity across all major platforms, including mobile, desktop, and TV.

Role Overview

Responsibilities

• own product vision and roadmap across VPN and eSIM;
• scale eSIM: drive repeat purchases, organic growth, and retention;
• design viral mechanics and gamification loops that turn users into a growth channel;
• build and run growth experiments: A/B tests, activation flows, onboarding optimization;
• own pricing strategy: packaging, tiers, trial mechanics, and upgrade flows;
• make decisions from data: set up analytics, define metrics, measure outcomes;
• lead a team of PdMs and Designers: OKRs, 1:1s, prioritization;
• align with Marketing, Finance, and Engineering on priorities and trade-offs.

What We Expect from You

• 4+ years in B2C SaaS or consumer product management;
• experience leading a team of 2+ PdMs;
• strong grasp of growth, retention, and viral mechanics;
• experience with pricing strategy and packaging decisions;
• data-driven: Mixpanel / Amplitude or equivalent, basic SQL;
• experience with subscription or pay-per-use monetization;
• understands unit economics: CAC, LTV, payback;
• English B2+.

Key metrics you drive:

• eSIM: Repeat Purchase Rate, Activation Rate, Average purchases per user, organic / referral share;
• VPN: Retention (RR7/RR28), trial → paid conversion, churn.

Soft skills:

• thinks from the user — not just from competitor feature lists;
• high autonomy — sets direction without being managed;
• works well with strong technical specialists who have opinions;
• makes clear decisions with limited data.

Nice to have:

• experience in travel tech, telecom, or adjacent niches;
• launched a product in Western markets;
• consumer loyalty or credits systems experience;
• game development or gamification background.

Perks

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote);

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental coverage);

• internal English classes;

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.

Ссылка на вакансию в банке вакансий на gsz.gov.⁣by:
*вакансия, планируемая к открытию (перспективная)

The vacancy is open to applicants who speak English fluently