Marketing Specialist

In-Store & Offline Activation

• Develop and execute BTL strategies across vape shops and retail chains. Organize offline events (eg, product tastings, vape exhibitions) and consistently deliver strong performance results.

Content Translation & Localization

• Leverage bilingual proficiency in Russian and English to translate, review, and audit all marketing materials and assets, ensuring full brand alignment and linguistic accuracy.

Industry Advocacy & Influencer Engagement

• Build and nurture relationships with local Russian vape influencers, key retail partners, and active customers to drive product seeding and authentic brand storytelling.

Competitor Benchmarking

• Continuously monitor marketing strategies and tactics of major competitors in the Russian market, including HQD, Puffmi, and Plonq.

Collateral & Warehouse Management

• Oversee warehouse operations and inventory to ensure seamless flow of marketing collateral, supporting all brand activations and campaigns.

Requirements:

• Experience: 3–5 years in marketing within restricted categories (tobacco, alcohol, pharma) or FMCG in the Russian market.
• Education: Bachelor's degree in Marketing, Communications, International Business, or a related field.
• Language Skills: Native-level Russian (for copywriting and content creation) + professional English proficiency (for HQ communication and translation tasks).
• Mindset & Resilience: Ability to thrive in a high-pressure, high-uncertainty environment with a solution-oriented, adaptable approach.
• Communication & Collaboration: Strong cross-cultural communication skills to bridge gaps and align diverse teams toward a unified project goal