IGaming PPC Specialist

We’re Hiring: iGaming PPC Specialist

We’re looking for a performance-driven iGaming PPC Specialist to scale high-impact paid campaigns across international markets. If you understand player acquisition, CPA targets, tracking setups, and how to optimize for FTDs- we want to hear from you.

Responsibilities

• Plan, launch, and optimize PPC campaigns for iGaming brands (Casino / Sportsbook / Betting)

• Manage campaigns across Google Ads and Bing Ads

• Optimize for key KPIs: FTDs, Registrations, CPA, ROAS

• Conduct advanced keyword research aligned with iGaming intent and compliance requirements

• Monitor bidding strategies, budget allocation, and traffic quality

• Analyze campaign data (CTR, CVR, CPC, CPA, ROI) to scale profitable campaigns

• Collaborate with creative and tracking teams to improve funnel performance

• Ensure compliance with advertising policies

Requirements

• 2+ years of iGaming PPC experience

• Hands-on experience with Google Ads & Bing Ads

• Experience with Meta Ads (Facebook/Instagram) is considered a strong plus

• Strong understanding of performance metrics and acquisition funnels

• Experience managing and scaling advertising budgets

• Analytical mindset with the ability to make data-driven decisions

• Familiarity with tracking tools (GA4, GTM, third-party trackers is a plus)

• Fluent English (written & spoken)

• Ability to work independently and in a team environment