Специалист по цифровому маркетингу (Digital Marketing Specialist)

Вдохновляй, анализируй, продвигай: твой следующий шаг в цифровом маркетинге!

About the Project

Mеet Dilijan is a Green Rock initiative to promote Dilijan as a travel destination — for tourists, remote workers, and investors. We operate across place branding, storytelling, and performance marketing.

Responsibilities

• Plan and run paid campaigns across Google, Meta, and YouTube to drive traffic, leads, and measurable destination interest

• Manage analytics via GA4 and GTM — set up tracking, events, attribution models, and keep the data clean

• Build reports in Looker Studio that inform decisions

• Work with the content and creative team to align messaging with campaign goals

• Segment audiences — tourists, expats, digital nomads, investors — and tailor campaigns accordingly

• Track destination marketing trends, competitor destinations, and seasonal demand patterns

Requirements

• 2–4 years in digital marketing with hands-on experience in Google Ads and Meta Ads

• Understands the full funnel from awareness to conversion

• Has set up GA4 events, goals, and attribution models

• Can explain campaign results clearly to non-marketing stakeholders

• English and Russian at a working level

• Genuinely curious about places and what makes a destination compelling.

Nice to Have

• Experience in travel, hospitality, or tourism marketing

• Familiarity with influencer and creator partnerships

• SEO and content strategy background

• CRM or email marketing experience

The Setup

• Based in or willing to relocate to Dilijan, or hybrid with regular on-site presence

• Small cross-functional team