Senior Brand Manager White Dairy

Responsibilities:

• Develop & implement category / brand strategy to ensure profitable growth
• Ownership over brand equity – continuously ensure brand equity is aligned with local market needs and strategic objectives
• Category P&L management
• Market Research & Consumer Insights
• Development and execution of yearly marketing plan
• Development of 360 communication campaigns
• Build strong innovation pipeline for the brands
• Lead cross-functional teams to ensure the achievement of business results
• Effective use and control of A&M budget, ensuring brand's priorities are covered

Requirements:

• University Degree (Marketing preferred, Business Administration or similar)
• 2–4 years of experience in brand management / marketing (FMCG experience preferred; Dairy category as a plus)
• Basic understanding of brand equity drivers and experience in supporting brand growth initiatives
• Good analytical skills and ability to work with data to derive insights and support decision-making
• Experience in budget tracking and basic financial analysis (supporting P&L, A&P budgets)
• Exposure to campaign execution, NPD launches, or promotional activities
• Understanding of category dynamics and consumer insights
• Strong project management and organizational skills, ability to drive projects cross-functionally with supervision
• Good communication and stakeholder management skills

• English – Upper-Intermediate / Fluent; Russian – Fluent; Kazakh – working knowledge is an asset

• Working in an international company with developed corporate values and standards.
• Official registration in the staff of the company.
• Stable salary, annual salary increase based on performance.
• Advanced social package: voluntary medical insurance, life insurance, cellular communication compensation.
• Opportunity for growth within the company.