Head of Growth

Head of Growth

EMCD is a leading technology company in the crypto industry, best known as one of the largest mining pools in Eastern Europe. We are expanding globally and building a comprehensive ecosystem of crypto services, including mining solutions, payment infrastructure, digital asset products, and enterprise-grade tools for businesses and institutions.

We are looking for a hands-on and highly analytical Head of Growth to lead scalable acquisition across multiple Business Units. This role combines growth strategy, paid acquisition, organic growth, regional expansion, and event-driven pipeline development.

The ideal candidate has strong experience in crypto, fintech, payments, trading, Web3, or a similar digital product environment and understands how to build acquisition systems in markets where standard growth playbooks do not always work.

This is not a brand marketing or purely strategic role. We are looking for someone who can work with data, channels, agencies, and teams directly — and turn marketing activity into measurable business outcomes.

Key Responsibilities

• Develop and improve acquisition strategy across multiple Business Units.
• Build and manage channel strategy across paid, organic, regional, and event-driven acquisition.
• Lead paid acquisition and performance marketing initiatives, with a focus on CAC, activation, payback, channel efficiency, and scalable growth.
• Audit existing acquisition channels and identify opportunities to improve performance.
• Manage, evaluate, and optimize external agencies, vendors, and performance partners.
• Define the right paid vs organic acquisition mix by product, market, and business priority.
• Support organic growth across SEO, GEO, content distribution, website traffic, and AI-driven discovery channels.
• Work with regional marketing teams to support growth in priority markets.
• Develop events as a measurable acquisition and pipeline channel, not only as a brand activity.
• Improve growth reporting, attribution, funnel visibility, experimentation, and performance analysis.
• Partner closely with CMO, Business Unit leaders, Product Marketing, Sales, BD, regional teams, and performance managers.
• Support the adoption of AI tools in marketing workflows, research, analytics, content, and operations.
• Help the team move from analysis to execution quickly and consistently.

Key KPIs

• Marketing attributed revenue across Business Units, based on 90-day cohorts.
• Qualified demand generated: MQLs and activated users.
• Activation rate from growth channels.
• Organic channel growth, including SEO and GEO.
• Regional user growth across priority markets.
• Event pipeline: MQLs generated per event and cost per MQL.
• Organic vs paid acquisition mix.
• Blended CAC by product and channel.
• CAC payback period.
• CAC:LTV ratio.

Requirements

• 4+ years of experience in growth marketing, acquisition, performance marketing, or a similar role.
• Proven experience in crypto, fintech, payments, trading, Web3, or a closely related digital product environment.
• Strong hands-on experience with paid acquisition and performance marketing.
• Solid understanding of CAC, activation, attribution, funnel conversion, LTV, payback, and unit economics.
• Experience building or improving channel strategy and channel mix.
• Understanding of organic growth, SEO, GEO, content-led acquisition, and website traffic growth.
• Experience managing external agencies, vendors, or performance partners.
• Ability to work with dashboards, campaign performance, agency reports, and acquisition data directly.
• Strong analytical thinking and ability to make decisions based on business impact.
• Experience working with cross-functional stakeholders, including