WM Product Assistant Manager (Product Marketing)

Dear candidate,

please indicate your expected net salary in your cover letter. Thank you.

The WM (Washing machines) Product Assistant Manager is responsible for supporting product marketing activities, ensuring effective communication, and coordinating marketing initiatives both online and in-store. The role focuses on executing ATL and BTL strategies, managing promotional materials, and cooperating with field teams to drive brand visibility and sales performance.

Job responsibilities:

ATL Campaign Management

• Support planning, execution, and monitoring of ATL marketing campaigns
• Coordinate with agencies and internal teams to ensure consistent brand messaging

Digital & Online Communication

• Manage and update content across digital channels
• Ensure alignment of online communication with marketing strategy

In-Store Visibility & POSM Management

• Plan, produce, and control distribution of POS materials
• Ensure proper placement and compliance with brand standards in stores
• Oversee display stand development and execution

BTL Activities & Store Activations

• Organize and execute BTL campaigns and retail activations
• Coordinate with retail teams to drive in-store engagement and sales
• Track performance and effectiveness of activities

Promoter Management

• Train promoters on product knowledge and sales techniques
• Coordinate daily operations, schedules, and performance monitoring
• Ensure high-quality brand representation at points of sale

Cross-functional Coordination

• Collaborate with sales, logistics, and external vendors
• Support implementation of marketing plans across channels

Reporting & Administration

• Track campaign performance and prepare reports
• Support budgeting, documentation, and operational tasks

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 1–3 years of experience in marketing, trade marketing, or retail marketing
• Strong understanding of ATL/BTL marketing principles
• Experience in POSM management, retail activations, or in-store marketing is an advantage
• Ability to manage multiple projects and meet deadlines
• Strong communication and organizational skills
• Analytical mindset with the ability to interpret performance data
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Experience working with agencies, vendors, or retail partners is preferred
• Fluency in English (written and spoken); additional languages are a plus (Chinese).

• Employment in accordance with the Labor Code of the Republic of Kazakhstan.
• Highly competitive compensation package.
• Performance‑based quarterly bonus.
• Corporate benefits package, including mobile communication and medical insurance.