Marketing specialist

A large international company is looking for a Marketing Specialist.

This role is ideal for a marketing professional who is passionate about creating engaging customer experiences, organizing large-scale events, implementing brand activations, and driving impactful communication campaigns. The successful candidate will play a key role in strengthening brand awareness, supporting business objectives, and delivering memorable marketing initiatives across multiple channels.

• Develop and implement BTL and PR campaigns focused on brand and product activation.
• Plan and execute promotional activities across offline and online channels.
• Prepare creative briefs for agencies, designers, and external partners.
• Coordinate and manage marketing projects, ensuring timely and high-quality delivery.
• Organize and support corporate events, conferences, media events, sponsorship activities, and brand activations.
• Participate in the development and implementation of CSR initiatives and community engagement projects.
• Collaborate with creative agencies and vendors to produce marketing materials and promotional assets.
• Monitor campaign performance, track KPIs, and prepare analytical reports.
• Utilize automation and optimization tools to improve marketing effectiveness.
• Contribute to content development and communication strategies to strengthen brand messaging.

• Higher education in Marketing, Communications, Business, or a related field.
• Minimum 2 years of experience in BTL marketing, ATL marketing, PR, or SMM.
• Strong knowledge of planning, execution, and performance evaluation of marketing campaigns.
• Proven experience in organizing and coordinating national conferences, media events, sponsorship projects, brand activations, and CSR initiatives.
• Experience working with creative, PR, event, and digital agencies.
• Strong project management and organizational skills.
• Creative mindset combined with analytical thinking.
• Ability to collect, analyze, and interpret data and present actionable insights.
• Understanding of content marketing and communication strategies.
• Copywriting skills and ability to create effective marketing content.
• Fluency in Kazakh, Russian, and English.
• Excellent communication and stakeholder management skills.