CVM/Lifecycle Marketing Lead (US b2c subscription SaaS only)

CVM/ Lifecycle Marketing Lead (US b2c subscription SaaS only)

RemoteCVMFull timeDescription

CVM Lead (US Market)

Location: Remote

Job Type: Full-time

About

is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth.

Why This Role Now

We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API.

That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically.

What You'll Own

Funnel Conversion

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
• Own first-purchase activation across the first 7 days.

Retention & Rebill

• Differentiate renewal sequences by plan tier (1 / 3 / 6 month).
• Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.
• Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.

Reactivation

• Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.
• Recover revenue from a base that is currently dormant due to deliverability issues.

Add-on Monetization

• Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.

Channel & Tooling

• Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; is the alternative).
• Recover and maintain email domain reputation.
• Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).
• Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).

Measurement

• Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.

Expected Outcomes

First 3 Months

1. Email deliverability restored to historical baseline.
2. Reactivation campaign launched with measurable incremental conversion against a holdout.
3. Differentiated renewal flows live for 1 / 3 / 6 month plans.
4. Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative.

First 6 Months

1. SMS and web push live as ongoing production channels in lifecycle flows.
2. Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences.
3. Measurable lift in month-1 rebill rate via differentiated and intervention flows.
4. Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences.
5. Per-flow incremental revenue report