CRM Marketing Lead

We're looking for a CRM Marketing Lead to strengthen our team

Movavi is a global software developer creating intuitive video and photo editing tools.

We are looking for a CRM Marketing Lead to drive our retention and CRM growth across global markets. We value hands-on experience in launching engaging CRM mechanics and a proven track record of scaling revenue for complex software products.

What you'll get to do:

• Lead a team of 4 CRM Marketing Specialists
• Drive revenue across all CRM channels: email, pop-ups, in-app notifications, and desktop push notifications
• Audit messaging channels and shape the overall CRM growth strategy
• Prioritize hypotheses and launches, oversee execution, and measure business impact
• Enhance team reporting, preparing quarterly and annual presentations with key insights, performance analysis, and roadmaps
• Evaluate and integrate ideas from cross-functional teams (Product, Brand Marketing, Affiliates, etc.)
• Automate routine workflows while introducing new CRM mechanics, tools, and best practices
• Roll up your sleeves and work hands-on alongside the team whenever needed

Required skills:

• Proven track record in mapping out customer journeys and building multi-step automated workflows for engaging CRM mechanics.
• Leadership experience managing a team of CRM marketers.
• Strong A/B testing framework: running experiments, drawing actionable insights, and validating ideas with data.
• Hands-on experience setting up and implementing CRM campaigns directly in CDP platforms (Mindbox / Maestra).
• Experience with CDP integration (Mindbox / Maestra)
• Proficiency in Google Analytics and other BI/analytics tools
• Task management: Jira, Basecamp, etc.
• Hands-on experience with Customer Journey Mapping (CJM) and flowchart tools

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