Таргетолог

We are seeking a data-driven and results-oriented Targetologist to manage and optimize paid advertising campaigns across multiple digital platforms. The successful candidate will work closely with the Marketing team to drive high-quality leads, optimize advertising performance, and support the university’s marketing and recruitment objectives.

Key Responsibilities:

• Plan, launch, manage, and optimize paid advertising campaigns across Meta, TikTok, Google, and LinkedIn.
• Develop and implement audience targeting strategies to attract relevant and high-quality leads.
• Manage audience segmentation, retargeting, Lookalike Audiences, keyword targeting, and other paid acquisition strategies.
• Monitor campaign performance and make data-driven decisions based on campaign insights and key performance metrics.
• Manage advertising budgets, optimize spend, and scale high-performing campaigns while maintaining target CPL and CPA.
• Track and analyze key performance metrics, including CPM, CPC, CTR, CPL, CPA, CVR, and ROAS.
• Work with GA4, conversion tracking, pixels/events, and UTM tagging to ensure accurate campaign measurement.
• Conduct A/B testing of audiences, creatives, campaigns, and other advertising elements.
• Collaborate with the Marketing and Creative teams to develop and optimize advertising campaigns and promotional materials.
• Prepare campaign performance reports and provide actionable recommendations for improvement.

Requirements:

• Strong hands-on experience with Meta Ads Manager.
• Practical experience with TikTok Ads, Google Ads, and LinkedIn Ads.
• Strong understanding of performance marketing and paid acquisition.
• Strong knowledge of audience segmentation, retargeting, Lookalike Audiences, keyword targeting, search intent, and behavioral triggers.
• Strong analytical skills and the ability to make decisions based on campaign data and performance insights rather than assumptions.
• Confident understanding of CPM and the factors that influence it, as well as CPC, CTR, CPL, CPA, CVR, ROAS, and other key performance metrics.
• Experience with GA4, conversion tracking, pixels/events, and UTM tagging.
• Ability to effectively manage advertising budgets, optimize spend, and scale high-performing campaigns while maintaining target CPL/CPA.
• Experience in lead generation and/or education marketing would be an advantage.
• Good communication skills and the ability to work collaboratively within a team.
• Strong attention to detail, analytical thinking, and problem-solving skills.

Join Us:

If you are passionate about performance marketing and enjoy working with data to achieve measurable results, we invite you to join De Montfort University Kazakhstan.