Content Marketing Manager / Marketing Executive (Dubai)

Sunshine Group — an international group of companies bringing together e-commerce projects operating in global markets.

We offer our clients ready-made solutions for launching their own e-commerce businesses, as well as services to promote them. Our company provides e-commerce solutions, ready-to-launch e-commerce businesses, and educational content and programs designed to help people understand, launch, and grow online businesses.

We have been operating in the market since 2010. Over this time, we have gained deep expertise in e-commerce and earned the trust of more than 1,000,000 customers from 196 countries.

We are looking for a Content Marketing Manager, who will create and coordinate a wide range of content.

This role is responsible for turning business expertise, market insights, product information, and marketing objectives into clear, engaging, useful, and persuasive content for different audiences and stages of the customer journey.

Responsibilities:

Content Strategy & Planning:

• Develop and implement the company’s content marketing strategy in line with overall marketing and business objectives under the supervision of the Marketing Director;

• Develop content suitable for multiple international markets, audiences, and customer segments;

• Maintain a structured content calendar and ensure consistent delivery across key marketing initiatives.

Long-Form & Educational Content:

• Research, structure, write, and edit high-quality long-form useful and credible content;

• Turn complex topics related to e-commerce, entrepreneurship, digital business, technology, and online business models into clear and accessible content or international audiences.

Email & CRM Content:

• Develop content for email marketing and other customer communications;

• Adapt messaging according to audience segment, market, and stage of the customer journey and review performance.

Website & Conversion Content:

• Create and optimize content for various channels together with digital marketing and design teams;

• Ensure website content communicates the company’s products, services, and business model clearly and persuasively.

Presentations & Business Materials:

• Develop and edit professional presentations and business materials for marketing, sales, partnerships, events, education, and corporate communications;

• Structure information clearly and work closely with designers to build compelling narratives for presentations;

• Translate complex ideas and data into concise, audience-appropriate messaging.

Campaign & Advertising Content:

• Support marketing campaigns and adapt campaign messaging for different global audiences, markets, and customer segments;

• Collaborate with performance marketing teams to develop copy and content suitable for Meta, Google, and other digital advertising platforms.

Case Studies, Testimonials & Customer Stories:

• Develop compelling case studies, customer success stories, testimonials, and proof-point content and adapt case-study content for various channels;

• Interview customers, internal teams, or other relevant stakeholders to gather information and insights;

• Turn customer outcomes into clear stories that demonstrate value and build credibility.

Video, Webinar & Multimedia Content:

• Develop natural, engaging, and suitable scripts and content structures for different video, presentation, and multimedia materials;

• Work with internal experts, presenters, videographers, designers, and external suppliers where required.

AI-Assisted Content Production:

• Use AI to adapt and repurpose core content for different formats, channels, customer segments, and global markets, and ensure the content is accurate, relevant, and on brand;

• Build efficient AI-assisted workflows that enable the team to produce large volumes of content without compromising quality;

• Develop reusable prompt frameworks, content templates, and production processes where appropriate.

Content Repurposing & Distribution:

• Identify opportunities to turn one strong piece of content into multiple formats and channels and work closely with cross-functional teams;

• Ensure content is adapted appropriately for different platforms and audiences rather than simply duplicated.

Brand Voice & Editorial Quality:

• Help develop and maintain the company’s tone of voice, editorial standards, terminology, and messaging guidelines;

• Ensure content remains consistent with the company’s positioning, edit and proofread content produced by internal teams, maintain a high standard of English across all customer-facing communications.

Research & Market Understanding:

• Research relevant topics, industry developments, customer questions, competitors, and global market trends;

• Maintain a strong understanding of e-commerce, entrepreneurship, digital business, technology, and online consumer behaviour;

• Use customer insights, search behaviour, campaign data, and internal feedback to identify new content opportunities.

Performance & Optimization:

• Track the effectiveness of content using relevant marketing metrics, and use performance insights to improve content strategy;

• Identify high-performing topics, formats, and messaging across different markets and provide insights and recommendations to the Marketing Director.

Requirements:

• At least a Bachelor’s degree in Marketing, Communications, Journalism, Business, Media, English, or a related field;

• Minimum 3 years of professional experience in content marketing, marketing communications, copywriting, editorial content, or a closely related role;

• Exceptional written English is essential — native English or professional fluency at near-native level;

• Proven ability to create a broad range of commercial and marketing content, rather than specialising only in social media or editorial writing;

• Demonstrated experience producing content such as guides, reports, educational materials, articles, presentations, email campaigns, website copy, and lead-generation assets;

• Experience creating content for international or multi-market audiences;

• Confident and experienced user of AI tools for content production;

• Proven ability to use AI to increase content production speed and volume while maintaining accuracy and relevance;

• Strong editorial judgment and ability to critically review and improve AI-generated content;

• Strong understanding of marketing, customer journeys, lead generation, conversion, and digital communication;

• Experience developing content for websites, landing pages, email marketing, digital campaigns, and sales materials;

• Good understanding of social media and paid advertising, including how content requirements differ across channels and campaign objectives;

• Strong commercial awareness and ability to understand complex business topics and communicate them clearly to different audiences;

• Strong research, storytelling, and information-structuring skills;

• Excellent organisational and project-management skills.

Preferred Qualifications:

• Previous experience in e-commerce, technology, entrepreneurship, digital services, education, SaaS is a plus;

• Experience working for a company operating across multiple international markets (e.g. digital or communications agency);

• Experience developing lead magnets, white papers, research reports, or other high-value content assets;

• Familiarity with CMS platforms, email marketing tools, analytics platforms;

• Experience creating or improving AI-assisted content workflows or reusable production systems;

• Additional languages would be an advantage.

What We Offer:

• A competitive salary that matches your expectations;
• A permanent employment contract;
• Career growth opportunities — we are actively growing and have ambitious plans;
• Fast and straightforward hiring process — we conduct interviews promptly and provide feedback;
• Full-time work in a friendly office in Dubai;
• Open management style without micromanagement — we trust your professionalism and initiative;
• Equal discussion of ideas — we’re not afraid to experiment and celebrate the results together.