Sales Director (Importer)

Key Responsibilities

1. Sales Strategy & Business Planning

• Develop and implement the annual and mid-term Importer Sales Strategy in line with Porsche AG and PCEE strategic priorities.
• Translate business objectives into clear sales targets, action plans and performance KPIs.
• Prepare annual sales plans, forecasts, budgets and commercial scenarios.
• Identify market opportunities, customer trends and competitive dynamics to support sustainable growth.
• Develop strategies by model, segment and customer group.
• Monitor market developments and proactively adjust sales strategy to changing market conditions.
• Contribute to the overall business strategy and long-term development of Porsche Uzbekistan.

2. Sales Performance & Target Achievement

• Take full responsibility for achieving vehicle sales volume, revenue and profitability targets.
• Lead monthly and quarterly sales performance reviews and ensure effective corrective actions.
• Monitor key sales KPIs including:
  • Retail and wholesale sales
  • Market share
  • Order bank
  • Lead conversion
  • Test-drive conversion
  • Average transaction price
  • Gross profit per vehicle
  • Model mix
  • Stock days / inventory turnover
  • Customer retention and loyalty
• Ensure effective management of sales pipelines and order intake.
• Identify performance gaps and implement improvement plans together with Porsche Centers.
• Drive disciplined sales forecasting and ensure high forecast accuracy.

3. Porsche Center & Dealer Network Management

• Lead the commercial relationship with Porsche Centers and dealer partners.
• Establish clear performance expectations, targets and commercial KPIs for each Porsche Center.
• Conduct regular business reviews with dealer management.
• Support Porsche Centers in improving sales productivity, profitability and customer experience.
• Identify operational and commercial gaps and develop action plans to address them.
• Ensure consistent implementation of Porsche sales processes and standards across the network.
• Evaluate existing network performance and contribute to future network development and expansion strategy.

4. Sales Excellence & Customer Experience

• Ensure that the complete Porsche sales journey reflects the brand's premium positioning.
• Drive excellence across the customer journey from lead generation and consultation to vehicle delivery and customer retention.
• Develop and implement sales process improvements based on customer insights and performance data.
• Work closely with Marketing and CRM teams to improve lead quality, conversion and customer retention.
• Promote a customer-centric sales culture focused on long-term relationships rather than short-term transactions.
• Monitor customer satisfaction and address key areas impacting the Porsche customer experience.

5. Pricing, Product & Commercial Management

• Monitor market pricing, competitive positioning and customer demand.
• Develop recommendations regarding pricing, campaigns, sales incentives and commercial programs.
• Optimize model mix and allocation based on market demand and profitability.
• Work closely with PCEE and Porsche AG on product allocation, model availability and market requirements.
• Support product launches and ensure commercial readiness of Porsche Centers.
• Monitor the profitability of sales activities and ensure commercially sustainable decisions.

6. Inventory & Allocation Management

• Lead the Importer sales planning and vehicle allocation process.
• Optimize inventory levels across Porsche Centers and the Importer.
• Ensure healthy stock rotation and minimize aged inventory.
• Coordinate vehicle ordering and allocation with PCEE/Porsche AG.
• Align product availability with market demand, customer orders and sales forecasts.
• Develop action plans for slow-moving and aged stock.

7. Team Leadership & Development

• Lead, develop and motivate the Importer Sales team.
• Establish clear responsibilities, objectives and performance KPIs.
• Build a high-performance sales culture based on accountability, transparency and continuous improvement.
• Develop sales management capabilities within the team and Porsche Center network.
• Ensure effective succession planning and talent development.
• Conduct regular performance reviews and provide coaching and feedback.

8. Cross-Functional Leadership

Work closely with:

• Marketing and CRM
• Aftersales
• Finance
• Business Development
• Operations
• HR
• Porsche Center management

to ensure an integrated approach to commercial performance and customer experience.

The Sales Director is expected to actively contribute to cross-functional business decisions and ensure alignment between Sales, Marketing, CRM and Aftersales.

9. Porsche AG / PCEE Cooperation

• Maintain professional and effective relationships with Porsche Central and Eastern Europe (PCEE) and Porsche AG.
• Ensure timely and accurate reporting of sales performance, forecasts and business plans.
• Implement Porsche AG and PCEE sales standards, processes and strategic initiatives.
• Participate in regional meetings, business reviews and strategic projects.
• Represent Porsche Uzbekistan in relevant regional and international sales activities.
• Ensure that local sales practices remain fully aligned with Porsche brand standards and commercial requirements.

10. Market Development

• Continuously monitor the Uzbek premium automotive market and competitive landscape.
• Analyze customer demographics, purchasing behavior and emerging market segments.
• Identify opportunities to expand the Porsche customer base.
• Develop initiatives to attract new customer groups while maintaining the exclusivity and positioning of the Porsche brand.
• Support the development of new business opportunities and strategic partnerships.

  Candidate Profile

  Education

• Bachelor's or Master's degree in Business Administration, Economics, Marketing, Finance or a related field.
• Additional international business or automotive qualifications are an advantage.

• Professional Experience

• 8–12+ years of relevant commercial experience, preferably in automotive, premium/luxury automotive, FMCG, retail or another customer-centric industry.
• Minimum 3–5 years in a senior sales management or commercial leadership position.
• Proven experience managing sales teams and/or dealer networks.
• Strong experience in sales planning, forecasting, budgeting and performance management.
• Experience working with international companies, OEMs, distributors or regional organizations is highly desirable.
• Experience in a premium or luxury brand environment is a strong advantage.

• Core Competencies

• Strategic and commercial thinking
• Strong analytical and financial acumen
• Sales leadership and performance management
• Dealer network management
• Negotiation and influencing skills
• Customer-centric mindset
• Strong understanding of premium customer experience
• Ability to work with international stakeholders
• Excellent communication and presentation skills
• Strong ownership and accountability
• High level of business integrity
• Ability to operate effectively in a fast-paced and changing environment.

  What We Offer

• Leadership position within an international premium automotive brand.
• Direct exposure to Porsche AG and PCEE regional structures.
• Opportunity to shape the development of the Porsche business in one of Central Asia's dynamic automotive markets.
• High level of responsibility and autonomy.
• International professional environment.
• Competitive compensation package linked to business performance.
• Opportunities for professional development and participation in international Porsche programs.