CRO Manager

Toggle is a product company building eSIM and VPN solutions for global connectivity across all major platforms, including mobile, desktop, and TV.
Role Overview

Responsibilities

• build landing pages, advertorials, and pre-landing pages for each traffic source, country, and campaign;

• run A/B tests and keep a prioritized test backlog;

• own visit-to-purchase conversion by source and country;

• agree hypotheses, audiences, and creatives per source with the Growth Manager.

Key metrics:

• visit-to-purchase conversion rate, by source and country;

• tests launched per month and win rate.

What We Expect from You

• built dozens of landing pages, advertorials, and pre-landing pages across different niches and verticals; can show examples;

• hands-on A/B testing: hypotheses, statistical significance, reading results;

• conversion page-structure instinct: knows what drives an install or a purchase;

• web analytics and heatmaps (GA4, Hotjar, or equivalents);

• english — B2+.

Soft skills:

• thinks from the buyer's decision, not from design preferences;

• decides by test results, not opinions;

• ships weekly and moves fast;

• communicates clearly with Marketing, Design, and Legal.

Nice to Have:

• subscription, travel tech, telecom, or eCommerce product background;

• experience with pages for Google, Facebook, and influencer campaigns;

• localization and multi-country page experience;

• experience working under ad-platform or payment-processor compliance review.

Perks

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental coverage);

• internal English classes;

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.

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