Regional Digital Marketing Manager

Responsibilities

• Creating an overall user acquisition strategy.
• Media planning for digital channels within the budget to achieve optimal results.
• Real time budget and KPI adjustments based on current performance, inputs from GTM, BDM, the Digital team, market conditions, etc.
• Meeting digital targets for the region: NU Paid, CAC Paid/CPR.
• Generating hypotheses and launching tests based on regional challenges and pain points.
• Testing new traffic sources.
• Acting as the entry point for marketing and business regarding ASO, SEM, and SEO.
• Aggregating and identifying insights from creative materials.
• Developing briefs and requirements for new creative assets.
• Communicating with the GTM team and the business, preparing reports and presentations.
• Conducting market and competitor analysis.
• Setting tasks for analysis.

Qualifications

• Knowledge of attribution on advertising platforms and MMP/GA for both web and app, distinguishing between new and returning users in the context of new data privacy policies.
• Experience with advertising platforms (Google, Facebook, TikTok, Moloco, etc.).
• Ability to analyze data in formats like LTV, Activity, Cohort, etc., using tools like AppsFlyer, Tableau, GA, Google Spreadsheets, and more.
• Experience working with iOS post version 14.5.
• Understanding of concepts such as incrementality, retargeting, user segmentation, and how to work with them.
• Ability to set up and analyze A/B tests. Basic knowledge of ASO is a plus.
• The knowledge of the English language at a B2 level.

Conditions and benefits

• Health insurance with oncology coverage and life insurance included.
• Hybrid work mode and flexible schedule.
• Relocation package offered for candidates from other regions.
• Access to professional counseling services including psychological, financial, and legal support.
• Diverse internal training programs.
• Partially or fully paid additional training courses.
• All necessary work equipment.
• Fitness club membership discount.