Junior SEO & Link Building Specialist

We’re looking for a detail-oriented SEO & Link Building Specialist to boost our website’s visibility and drive organic growth. You’ll manage content updates, run outreach campaigns, and secure high-quality backlinks.

Responsibilities:

- Publish, update, and optimize articles, glossaries, case studies, and digests to improve search rankings

- Strategically place and refresh banners in content to drive traffic to commercial pages

- Maintain and update author/contributor profiles and employee information 

- Research and evaluate high-quality backlink opportunities based on DR, traffic, and relevance  

- Craft compelling outreach emails, negotiate placements, and manage partner relationships

- Track and report on the performance of outreach campaigns

- Work closely with marketing and content teams 

Our expectations:

- Strong understanding of search engine algorithms and ranking factors  

- Proven experience in tracking keyword rankings and analyzing SERP performance  

- Skilled in writing persuasive outreach emails and managing link-building campaigns  

- Ability to assess backlink quality using metrics like domain authority, traffic, and spam score

- Proficiency with Google Search Console, Google Analytics, and Google Docs 

- Familiarity with collaboration tools (Slack, Discord, Trello, Asana, Jira)

- Comfortable using AI tools (ChatGPT, Claude, Perplexity) to streamline content tasks

- English at a B2 level, Russian at a B2 level

It will be a plus:

- Experience with technical SEO (crawling, indexing, site structure) 

- Basic HTML/CSS knowledge for minor content adjustments  

- Background in digital marketing or content strategy

- Basic skills in Ahrefs/Semrush (backlink audits, competitor analysis)

- Basic CMS experience (WordPress, HubSpot, etc.) 

- Understanding of SEO copywriting and on-page optimization best practices

- Experience automating tasks with AI (generating meta tags, descriptions)