PPC Specialist (Google Ads)

My client is actively recruiting a Google Ads Specialist to assist in expanding the internet presence of their company. We are looking for a highly motivated and skilled individual with proven success managing Pay Per Click Campaigns.

About company

US based provider of software solutions for management of IT services (ITSM) and IT assets (ITAM), technical audit of corporate equipment and software. The company develops desktop, web and mobile applications, as well as implements cloud solutions (Software as a service). The company was founded in 2002.

About the Role

We are looking for a skilled PPC Specialist with expertise in Google Ads and a strong background in managing campaigns for the U.S. market in the BigTech sector. This role requires a strategic and data-driven approach to deliver effective campaigns, optimize ad performance, and ensure the highest ROI for our IT products

Key Responsibilities

• Develop, implement, and manage Google Ads campaigns to drive qualified traffic and conversions for the U.S. market.
• Conduct in-depth keyword research to build effective keyword strategies tailored to the B2B IT sector.
• Write and test compelling ad copy to maximize click-through rates (CTR) and conversions.
• Monitor, analyze, and optimize campaigns using metrics such as CTR, CPC, CPA, and ROI.
• Create and execute A/B testing strategies for ads and landing pages to enhance performance.
• Manage budgets effectively to ensure maximum ROI and adherence to campaign objectives.
• Generate performance reports with insights and recommendations for improvements.
• Stay updated on Google Ads trends and best practices to ensure our campaigns remain competitive and effective.

• Remote part-time work opportunity/ Contract
• DOE hourly rate - Your experience and qualifications will determine your salary
• Opportunity to work with an innovative team in a well-established company.
• Flexible remote work schedule.
• Advancement opportunities.