Mobile Marketing Specialist

About the Company:

My client is developing a unique mobile dating app for the LGBTQ+ community. This product will integrate the most beneficial features from leading applications such as Grindr and Tinder, prioritizing user convenience and safety. They are looking for an experienced Mobile Marketing Specialist to help promote their app and attract new users through various advertising channels.

• Launch and manage advertising campaigns on Facebook Ads, TikTok Ads, and Google UAC (Universal App Campaigns).
• Set up and optimize targeting for reaching the LGBTQ+ audience.
• Develop and test advertising creatives (banners, videos).
• Perform A/B testing and analyze the effectiveness of advertising campaigns.
• Optimize CPI and ROI .
• Create strategies for increasing user engagement and retention (through push notifications, promotions, and rewards).
• Optimize ASO (App Store Optimization) for the App Store and Google Play: improving descriptions, keywords, screenshots, and app icons.
• Continuously monitor the effectiveness of advertising campaigns and make adjustments to improve results.
• Develop strategies for scaling ad campaigns as the user base grows.

Working Conditions:

• Type of Employment: Remote work. Contract.
• Schedule: Flexible (working hours can be arranged based on task requirements).
• Bonuses: Opportunity for bonuses based on key performance indicators (e.g., successful ad campaigns, improved CPI).

What We Offer:

• The opportunity to work in a dynamic, growing company with ambitious goals.
• The chance to influence the marketing strategy from the very beginning.
• A friendly and supportive team.
• Opportunities for professional growth and development.