Head of CRM and Growth

Head of CRM and Growth develops and executes the comprehensive CRM strategy for Inecobank, focusing on enhancing customer lifecycle management personalization, engagement, loyalty, and retention across all segments and channels. Leads the CRM team to leverage data and technology for targeted communications, improved customer experience, and measurable business outcomes (e.g., increased cross-sell/up-sell, reduced churn, higher CLTV). Oversees CRM platform utilization and integration with bank's product and marketing initiatives.

Experienced needed

• 7+ years in CRM management or related roles, with at least 3-4 years in a C d leadership position, preferably within the banking, FinTech, or highly dregulated service industry.
• Proven track record of designing, implementing, A and optimizing complex CRM strategies that drive measurable business C results.
• Strong experience with CRM platforms (e.g., Salesforce, Microsoft A Dynamics, or industry-specific solutions) and data analytics for customer segmentation.

Key skills

• CRM Strategy Development.
• Customer Lifecycle Management.
• Data Analytics & Segmentation.
• Personalization at Scale.
• Marketing Automation.
• Loyalty Program Design.
• Customer Experience (CX) Optimization.
• Team Leadership & Mentorship.
• A/B Testing.
• ROI Analysis (CRM campaigns).
• Cross-functional Collaboration (Product, Marketing, IT, Sales).
• Communication (Executive & Team).
• Project Management (CRM initiatives).
• Vendor Management.