User Acquisition Manager (Social)

The team is looking for a User Acquisition Manager (Social) to drive new user growth and scale paid social acquisition across Meta and TikTok.
About Us
We are a consumer health & wellness tech company, successfully operating for over 7 years. Our focus is on building AI-powered digital nutrition and lifestyle solutions that help millions of people improve their health and well-being.

• One of our flagship products is a top-ranked iOS nutrition app, a leader in the low-carb market in the US.
  
• Another key product is a digital platform focused on specialized diets (carnivore and Mediterranean).
  
• Since launch, we’ve achieved over 7M installs, 500K subscribers, and $40M+ in sales, with strong presence across the US and EU. Our team of 16 people brings experience from top tech companies and works fully remote with a hub in Amsterdam.
  

Your Responsibilities

• Lead and optimize paid social campaigns to achieve ambitious growth targets.
  
• Manage daily budgets ($80K–$120K/day) with a focus on performance KPIs (CPS, ROAS, LTV, Gross Profit).
  
• Develop and execute user acquisition strategies across social channels.
  
• Run rapid creative testing: launch 150–200+ new creatives per week, scale winners fast, stop underperformers.
  
• Analyze data deeply to uncover insights and iterate on ads, audiences, funnels, and optimization approaches.
  
• Collaborate cross-functionally with creative, product, growth, and analytics teams to maximize outcomes.
  
• Continuously research and implement new strategies, trends, and platform innovations.
  

You Will Love This Role If You Have:

• 3+ years of hands-on experience managing paid social UA at scale (preferably mobile/web subscription businesses).
  
• Strong knowledge of performance marketing KPIs and optimization tactics (CPS, Gross Profit, ROAS, LTV).
  
• Deep expertise with Meta Ads Manager, TikTok Ads, Amplitude.
  
• Experience with creative testing and scaling winning assets systematically.
  
• Analytical mindset and ability to extract actionable insights from dashboards and reports.
  
• Proactivity and autonomy: you take ownership and drive results without micromanagement.
  

Why Join Our Team?

• Mission: Help millions of people live healthier, longer lives through innovative digital products.
  
• Impact: Direct influence on company growth with minimal bureaucracy.
  
• Compensation: Competitive salary plus benefits.
  
• Flexibility: Fully remote, with preference for ±2 hours CET.
  
• Professional Growth: Tuition reimbursement and opportunities for continuous learning.
  
• Well-being: Health insurance, gym membership reimbursement, and home office support.
  

Our Hiring Process

1. Conversation with a recruiter (30 minutes) to align on expectations and answer your questions.
   
2. Initial conversation with the team (30 minutes) to get to know each other and discuss your experience.
   
3. In-depth interview with the hiring manager (1 hour), including case-based discussions.
   
4. Informal chat with a future teammate (1 hour).