Senior Performance Optimization Manager (Paid Search)

• Develop and execute comprehensive paid search strategies across various search engines, with a focus on Google Ads.
• Perform keyword research, competitor analysis, and audience targeting to create effective ad campaigns.
• Set up and optimize paid search campaigns, ensuring proper structure, ad group organization, and keyword selection.
• Write compelling ad copy and create landing pages to maximize click-through and conversion rates.
• Monitor campaign performance metrics and adjust bids and budgets to achieve desired outcomes.
• Implement A/B testing and experiment with ad and landing page elements.
• Prepare reports and dashboards on campaign performance and provide recommendations.
• Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.
• Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

.