Senior Marketing Data Analyst

We offer a relocation package for moving to Kazakhstan, Cyprus, and self-relocation to Georgia.

We are looking for a Senior Marketing Analyst to join our Delivery Hub team — the business unit responsible for courier delivery services. This is a cross-functional role that requires a well-rounded marketing analytics professional with experience across performance, media, and CRM channels. You will evaluate end-to-end campaign effectiveness, identify growth opportunities, and drive decision-making through data.

You will collaborate closely with marketing, product, and operations teams, build comprehensive dashboards, design tests, and ensure that marketing investments deliver measurable impact. Your insights will play a key role in scaling the delivery business.

Responsibilities

• Evaluate performance of marketing campaigns across media, performance, and CRM channels.
• Build automated reports and dashboards to track channel efficiency, user acquisition, retention, and ROI.
• Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes.
• Contribute to marketing budget planning by forecasting outcomes of proposed initiatives.
• Partner with data engineering and marketing teams to improve data pipelines and ensure data quality.
• Provide actionable recommendations to optimize customer journeys and increase conversion.
• Continuously research and introduce new tools and frameworks to enhance marketing analytics capabilities.

Qualifications

• 3+ years of experience in marketing analytics or growth analytics roles.
• Proven track record working with multichannel marketing data (media, performance, CRM).
• Strong SQL and Python skills, proficiency in BI tools (e.g., Power BI, Tableau).
• Hands-on experience with marketing attribution and campaign tracking tools (e.g., Google Analytics, AppsFlyer, Bloomreach).
• Solid understanding of statistical analysis, A/B testing, and incrementality measurement.
• Ability to communicate complex findings in a clear, business-friendly way.

Conditions and benefits

• Stable salary, official employment.
• Health insurance.
• Hybrid work mode and flexible schedule.
• Relocation package offered for candidates from other regions.
• Access to professional counseling services including psychological, financial, and legal support.
• Discount club membership.
• Diverse internal training programs.
• Partially or fully paid additional training courses.
• All necessary work equipment.